How to Design an Amazing About Us Page for Your Website
For an amazing About Us page, all you have to do is really to figure out the identity of your business, then share that with the rest of the world. Not so easy, right? Of course not. Your "About Us" page really is one of your most vital pages on your site and must be well designed. The following tips will help you design an amazing About Us page that gets your reader involved and keeps them coming back:
Branding: Your About Us page absolutely must incorporate your brand. In other words, you want people to know who you are, what your brand is, what kind of things your brand offers, what kind of people you attract, etc. It's also a great idea to have a few key things highlighted in your About Us template (i.e., your brand, mission statement, etc.). Make sure they are visible, but not overbearing.
Company History: One way to really sell your About Us page to your readers is to include some information about your company history. It should relate to your product or service, but not in the same breath as your brand. For instance, if you sell insurance, you could talk about your core values and how that relates to your customers, but you shouldn't talk about your company history. Your About Us page needs to just inform the visitor what your company does, without distracting them with your company history or branding. Remember, if you want a good About Us page, make sure it's not just another page about your brand.
For an amazing About Us page, all you have to do is really to figure out the identity of your business, then share that with the rest of the world. Not so easy, right? Of course not. Your "About Us" page really is one of your most vital pages on your site and must be well designed. The following tips will help you design an amazing About Us page that gets your reader involved and keeps them coming back:
Branding: Your About Us page absolutely must incorporate your brand. In other words, you want people to know who you are, what your brand is, what kind of things your brand offers, what kind of people you attract, etc. It's also a great idea to have a few key things highlighted in your About Us template (i.e., your brand, mission statement, etc.). Make sure they are visible, but not overbearing.
Company History: One way to really sell your About Us page to your readers is to include some information about your company history. It should relate to your product or service, but not in the same breath as your brand. For instance, if you sell insurance, you could talk about your core values and how that relates to your customers, but you shouldn't talk about your company history. Your About Us page needs to just inform the visitor what your company does, without distracting them with your company history or branding. Remember, if you want a good About Us page, make sure it's not just another page about your brand.